The GBR GovBuyer’s Journey™ Offerings

Each offering is built out by use case, in a specified segment (DoD, CIV, SLG, etc). Starting with the Essentials offering, each builds on the previous to deliver value at every level.

GBR GovBuyer’s Journey™ Essentials

A foundational blueprint to map out the GovBuyer’s Journey for a
specific use case in a specific segment.

  • Persona overview with key challenges and issues at each step
  • Blueprint of buyer activities and information needs at each step
  • Content types and execution preferences mapped to each step
  • Information goals for every touchpoint

VALUE

Build a clear strategy
to engage your
government buyers
with the right message
at the right time.

GBR GovBuyer’s Journey™ Content Analysis & Gaps

A comprehensive audit of your existing content to ensure it aligns with
critical touchpoints on the GovBuyer’s Journey™.

  • Detailed review and analysis of existing content
  • Matchup of your existing content to the Essentials framework
  • Targeted recommendations to fill content gaps
  • Sold in bundles of 10 pieces of existing content

VALUE

Optimize your content
to meet buyers exactly
where they are in the
journey, driving deeper
engagement.

GBR GovBuyer’s Journey™ Continuous Market Monitoring

Ongoing monitoring of your GovBuyer’s Journey™ strategies to adapt to
changing market conditions and buyer behaviors.

  • Continuous market evaluation for each use case
  • Monthly reports and timely recommendations
  • Adjustments based on buyer behavior and policy changes
  • Sold in six-month or twleve-month subscriptions

VALUE

Keep your marketing
efforts aligned with
evolving buyer needs
to maximize
conversions.

The right outreach, with the right content, at the right time.

Continuously.