Government Industry Insights
Leveraging Relationships in GovTech
From Connection to Conversion: Unlocking GovTech Success with Strategic Relationships We’ve all heard the phrase, "It's not what you know, but who you know." In the GovTech market, this is doubly [...]
The Power of Repeatability in GovTech Sales and Marketing
With a $276.6 billion IT budget across federal, state, and local governments, and more than 25 million employees, the GovTech market is enormous. The opportunity is real, but it’s a [...]
6 Strategies to Help You Land Your B2G Cloud Marketing
The Federal government’s funding of cloud computing continues to soar, aiming for an impressive $8.3 billion in FY 2025. Great news, but what does that mean for GovTech marketers and sales [...]
Level Up Your Gov Marketing Game with AI
In the dynamic world of public sector marketing — where the stakes are high and the audience is sophisticated— Artificial Intelligence (AI) has emerged as a game-changer. As marketers dedicated to [...]
Supersize Your B2G Marketing Budget: A Guide for Government Field Marketers
For government field marketers, the marketing budget struggle is real. Business-to-Government (B2G) marketers face an uphill battle as they support a wide array of initiatives: PR, advertising, campaign marketing, demand generation, [...]
The Government Market: A Vertical of Verticals
When we think about markets, we often categorize them into verticals—niche markets where specialized products and services meet the needs of a particular industry and persona. In the commercial world, these [...]
5 effective ways to connect with a government audience
As government marketing experts, you already know how important good content is to driving demand. When a reader encounters content customized to their persona, they feel understood. It creates a connection deep enough to drive a change in thought or action. Both of [...]
Planning for next year’s success? We can help!
From market strategy to territory strategy and the marketing campaigns needed for awareness and demand generation, GBR has you covered. What are your biggest opportunities, what are the unknowns and how [...]