The GBR GovBuyer’s Journey™ Offerings
Each offering is built out by use case, in a specified segment (DoD, CIV, SLG, etc). Starting with the Essentials offering, each builds on the previous to deliver value at every level.
GBR GovBuyer’s Journey™ Essentials
A foundational blueprint to map out the GovBuyer’s Journey for a
specific use case in a specific segment.
- Persona overview with key challenges and issues at each step
- Blueprint of buyer activities and information needs at each step
- Content types and execution preferences mapped to each step
- Information goals for every touchpoint
VALUE
Build a clear strategy
to engage your
government buyers
with the right message
at the right time.
GBR GovBuyer’s Journey™ Content Analysis & Gaps
A comprehensive audit of your existing content to ensure it aligns with
critical touchpoints on the GovBuyer’s Journey™.
- Detailed review and analysis of existing content
- Matchup of your existing content to the Essentials framework
- Targeted recommendations to fill content gaps
- Sold in bundles of 10 pieces of existing content
VALUE
Optimize your content
to meet buyers exactly
where they are in the
journey, driving deeper
engagement.
GBR GovBuyer’s Journey™ Continuous Market Monitoring
Ongoing monitoring of your GovBuyer’s Journey™ strategies to adapt to
changing market conditions and buyer behaviors.
- Continuous market evaluation for each use case
- Monthly reports and timely recommendations
- Adjustments based on buyer behavior and policy changes
- Sold in six-month or twleve-month subscriptions
VALUE
Keep your marketing
efforts aligned with
evolving buyer needs
to maximize
conversions.