From market strategy to territory strategy and the marketing campaigns needed for awareness and demand generation, GBR has you covered.
What are your biggest opportunities, what are the unknowns and how do you drive the most repeatable business?

  • Our Industry insights reports are syndicated research that deliver the key trends impacting public sector customers.

  • Are you interested in more about your organization’s opportunities? We also build custom insights by industry, vertical or territory.

 Need a more compelling value proposition?  

  • We can help you develop and drive your strongest repeatable plays – with positioning, objection handling and proof points that will engage customers.

  • Try one (or more!) of our Standalone Sales Tools to cast your product and its benefits in gov-friendly language to get your point across.

  • For new-to-Gov folks, we have your quick start tools to get you up and running…fast!

Have a hunch?  Need to test an idea?  Fiscal year kickoff is a great time to test, try and explore new approaches.

  • We can recommend, develop or execute a great mini campaign to bridge this year into the next.

  • You can build the plane while you’re flying it – right?  If not, we offer managed marketing services – to expand your team’s capacity by developing personas, creating messaging and content and marketing research legwork to maximize your plan development time.

Services and tools are available across North American Public Sector segments: Federal DoD, Federal Civilian, State and Local, Higher Education. Value Selling and Value Prompter are trademarks of Value Selling Associates.