WORKSHOP
AI & The GovBuyer’s Journey: Transform Your B2G Marketing
A one-day, hands-on workshop that will transform your B2G marketing effectiveness with the technology, tools and frameworks for success.
Date: December 5, 2024
Location: The Carahsoft Conference and Collaboration Center in Reston, VA
Time: 8am – 5pm
Fee: $495 per person, includes continental breakfast and lunch
Course notes:
- This is a small-class, hands-on format. Seating is limited to 50 students
- Each student should bring a WiFi-enabled laptop, course materials will also be provided
- Class is offered in-person only. There will be no recordings available
- Tickets are non-refundable, but may be exchanged for a future training
Workshop Overview
Let’s face it, marketing to the public sector is tough. The GovBuyer’s Journey is long, complicated and comes with a consortium of buyers who need the right information, at the right time and in the right location in order to move forward. Building consistent, meaningful and effective engagement a challenge for any B2G marketer.
AI is the gamechanger. But only if you know how to harness it in the right way.
Two leaders have combined forces to deliver a one-day, hands-on workshop custom-tailored to address these challenges. Join B2G marketing expert Juliana Slye and AI luminary Natalie Lambert to discover how AI can optimize your marketing strategy, help you identify and influence key moments in the GovBuyer’s Journey, and build content engagement strategies that resonate.
You’ll walk away with the skills, tools, and insights to leverage what you have, easily build what you need and drive real results for your FY25 marketing programs.