WORKSHOP

AI & The GovBuyer’s Journey

A One-Day Workshop in Practical AI and Buyer Engagement for Public Sector Marketers

Join us for this hands-on workshop that will transform your B2G marketing effectiveness with the technology, tools and frameworks for success.

  • Date: Tuesday, January 28, 2025
  • Location:  The Carahsoft Conference and Collaboration Center in Reston, VA
  • Time:  8am – 5pm
  • Price:
    • $695:  Regular price
    • $595:  Early Bird (available until January 10, 2025)
    • $495: Super Early Bird (available until December 31, 2024)

SAVE WITH COLLEAGUES!  If two or more from the same company register, you receive $100 off each ticket.  Contact AIGov@govbizresults.com to register.

Juliana Slye
Natalie Lambert

Course notes:

  • This will be a hands-on format.  
  • Each student should bring a WiFi-enabled laptop, course materials will be provided
  • Class is offered in-person only for this date
  • Tickets are non-refundable, but may be exchanged for a future training 

More details in the FAQ below.

Lock in your price today!

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Workshop Overview

Building consistent, meaningful and effective engagement is a challenge for any B2G marketer. AI is the gamechanger.  But only if you know how to harness it in the right way.

Join B2G marketing expert Juliana Slye and AI luminary Natalie Lambert to discover how AI can transform your B2G marketing strategies and campaigns, help you influence key moments in your GovBuyer’s Journey, and build meaningful content that resonates with your prospect.

You’ll walk away with the skills, tools, and insights to leverage what you have, easily build what you need and drive results for your FY25 marketing programs.

  • Practical AI Tools for B2G – Discover the AI tools that will streamline B2G marketing workflows and enhance decision-making.
  • Strategic Points of Buyer Engagement – Identify key touchpoints in the GBR GovBuyer’s Journey™ to better reach your buyers and amplify impact.
  • Hands-On Prompting Techniques – Master AI prompting methods with hands-on exercises.
  • Customized Government Personas – Build and test AI-driven personas to craft personalized content that resonates with your buyers’ unique needs.
  • Messaging that Resonates – Develop targeted, differentiated messaging using the GBR GovValue Triangle™ that speaks to your GovBuyer at each stage of the Journey.
  • Peer Networking and Expert Guidance – Connect with fellow B2G marketers, learn from industry leaders, and gain resources to stay ahead.

Agenda for Tuesday, January 28, 2025

7:30-8am Breakfast and check-in
8:00am Kickoff
8:15-9:30 AI foundation and overview
9:00-9:30 Where and how can AI be used through the marketing lifecycle?
9:30-10:15 Prompting best practices with hands-on exercises
10:15-10:30 Break
10:30-11:15 Diving into the GovBuyer’s Journey with stages, steps and personas
11:15-12:00 Messaging to the Journey with the GovValue Triangle
12:00-1:00 Lunch & Networking
1:00-2:30 Create your AI persona specialists for your Journey
2:30-2:45 Break
2:45-4:00 Use your AI Specialists to create B2G content for your Journey
4:00-4:30 Optimize your B2G campaigns
4:30-5:00 Wrap up, Q&A & next steps

Workshop Date:

Tuesday, January 28, 2025

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Meet Your Instructors

Natalie Lambert

Founder, Managing Partner, GenEdge Consulting

Natalie Lambert
Founder & Managing Partner, GenEdge Consulting

Natalie Lambert is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google’s marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices.

Juliana Slye
Founder & CEO, Government Business Results, LLC (GBR)

Juliana Slye is a B2G marketing expert with over 20 years of experience helping tech companies achieve success in the government markets.  She founded GBR in 2010 to deliver the Go-To-Market services (strategy, marketing, content, enablement) that IT companies need to more effectively market and sell to government agencies. Recently, GBR was named one of the Fastest-Growing Private Companies by Inc.  Prior to founding GBR in 2010, she led the global government industry teams for Autodesk, Adobe, Macromedia and Silicon Graphics (SGI). In her early career, she held various field roles, including field marketing, channel management, and bid/capture management.

Juliana Slye

Founder, CEO, Government Business Results, LLC

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FAQs

  • What AI tools will be covered? – A selection of practical tools for B2G marketers, including ChatGPT, Gemini, and Google AI Studio
  • Do I need prior AI experience? – No, we’ll cover foundational concepts and provide hands-on support
  • Anything I should do in advance? – Yes, we’ll send you an email with prep list
  • Do I need a paid subscription to an AI tool? – No, we recommend ChatGPT Pro or Gemini Advanced but can also recommend free tools
  • Do I need a laptop? –  Yes, please bring a laptop with WiFi capabilities
  • Will materials be available post-workshop? – Yes, attendees will leave with their custom GPTs, a packet with takeaways and additional resources
  • Is my course fee refundable? – No, but in the event that you can’t make it you can exchange the ticket for an future class

If you’re not ready to register, but want to stay in touch – fill out the form below and we’ll update you.

Thank you to our sponsors and partners
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