Offerings and Services

We deliver on the full range of public sector go-to-market needs

We deliver a range of public sector go-to-market capabilities in a suite of tailored offerings that can be delivered as projects, fractional teams, or fully-embedded headcount.  Visit our links below to learn more.

We fit your needs

One size does not fit all, so we work with our clients to meet their needs and goals.

You may just need a few pieces of government collateral. Or a GovBuyer’s Journey blueprint that unifies your sales and marketing teams, getting everyone to row in the same direction. Your product team may need an industry subject matter expert to launch a new product in the government market.

Or you might need an extra government marketing team member, who can hop on board and help to create powerful demand generation and awareness campaigns.

At the end of the day, it’s all about real results, and we deliver.

strategy

Strategy

  • Smart, tailored GTM plans
  • The GBR GovBuyer’s Journey ™
  • The GBR GovValue Triangle™
  • Tailored personas and buyer insights
  • Differentiated industry positioning
  • Compelling, meaningful messaging
  • Insightful market analysis
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marketing

Marketing

  • B2G demand plans that deliver
  • Innovative awareness campaigns
  • ABM/Nurture sequences that convert
  • Powerful campaigns that perform
  • GovBuyer’s Journey optimization
  • Marketing data analysis and reporting
  • Media/syndication recommendations
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Enablement

  • Repeatable sales plays that deliver pipeline
  • Sales tools that speed proficiency
  • Custom persona creation
  • Campaign briefs that fuel content creators
  • Alignment of marketing and sales motions
  • Custom training development & delivery
  • Engaging training and coaching
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Content

  • B2G assets that inform and motivate
  • Rich, informative digital, and social content
  • “Governmentizing” of commercial content
  • Content library reviews and recommendations
  • Options for fresh, custom content each quarter

Staffing

  • Dedicated staff embedded with your team
  • Fractional teams that surge with you
  • All team members hit the ground running
  • Seasoned B2G marketing professionals
  • Matched to your culture
  • Diverse range of skillsets and capabilities

We fit your needs

One size does not fit all, so we work with our clients to meet their needs and goals.

You may just need a few pieces of government collateral. Or a GovBuyer’s Journey blueprint that unifies your sales and marketing teams, getting everyone to row in the same direction. Your product team may need an industry subject matter expert to launch a new product in the government market.

Or you might need an extra government marketing team member, who can hop on board and help to create powerful demand generation and awareness campaigns.

At the end of the day, it’s all about real results, and we deliver.

“Our company works with many different technology firms – each best of breed in what they do, some with limited experienced in Public Sector sales. We needed to find a Government sales enablement solution to augment the resources that our client companies were delivering. GBR continues to be the one we turn to for solid, accurate government sales enablement and marketing support.”
– CEO, Technology Distributor & Aggregator

Accelerate your public sector technology business. Schedule a call with us today.

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